Student Roost launch new, industry first website

• All features on the website were designed as a result of real resident feedback
• Industry first accessibility integrations create a user-friendly experience
• Fully interactive website that makes finding student accommodation simple and stress-free

Student Roost, the third largest purpose-built student accommodation (PBSA) provider in the UK, has unveiled its new website, which features an industry-first approach to accessibility needs.

The website enables students to easily compare property prices, access student wellbeing support and guidance, translate the entire website into simplified Chinese language, and find all the information they need on becoming a university student in a dedicated Help and Advice section.

All integrations on the new website have been built with an audience first mindset, enabling the creation of a website with tools, features and design choices specifically requested by Student Roost residents, following extensive focus groups.

A main addition to the website, deployed specifically from resident feedback, is the Accessibility Menu, which enables website users to choose a dyslexia friendly font, view content in bigger text with larger spacing, use a screen reader to read text out loud, and pause animations or hide images.

Further accessibility functions, for users who are neurodivergent or who can feel overwhelmed viewing bright colours, include the quick-view function to view the website in dark or calm mode, which provides lighter and darker filters for a tailored user experience.

Caroline Cockell, Director of Marketing at Student Roost, said:

“Speaking and listening to our residents, to gather insight on what students want and need to make finding university accommodation easy, has been pivotal in helping us to create a website fully tailored to our audience.

“Today’s students want as much information as possible in one place, to enable them to make
informed decisions. Choosing a home for the next three or four years while studying isn’t a decision that is taken lightly or made easily, so we wanted to make the process as seamless as possible to ensure Student Roost is a first-choice accommodation.

“Implementations such as the property comparison tool, full website translation to simplified Chinese, saving viewed properties as favourites, and industry first accessibility functions have enabled us to set the standards in providing an exemplary student living experience within the PBSA sector.”

The new website and all functionalities can be viewed at www.studentroost.co.uk